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31 minutes ago
6 min

B2B PR agency insights - how we kept ahead of the retail media thought leadership race

Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...

B2B PR Agency Thought Leadership – the AI race to create search 2.0

patrickbarrett76

Jul 24
5 min

B2B PR Agency Thought Leadership – the AI race to create search 2.0

Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...

B2B PR Agency Thought Leadership: What Happens if Influencers Clone Themselves?

patrickbarrett76

Jul 24
4 min

B2B PR Agency Thought Leadership: What Happens if Influencers Clone Themselves?

Simpatico PR’s B2B PR agency thought leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...

B2B PR Agency thought leadership: Simpatico PR client results in H1 2024

patrickbarrett76

Jul 17
2 min

B2B PR Agency thought leadership: Simpatico PR client results in H1 2024

One of Simpatico PR’s AI avatars talks about our B2B PR agency thought leadership work over the first five months of 2024. Homing in on...

B2B PR Agency Video: Why we put thought-leadership at the heart of PR

patrickbarrett76

Apr 9
1 min

B2B PR Agency Video: Why we put thought-leadership at the heart of PR

Why Simpatico PR puts thought-leadership at the heart of B2B PR Are we the right B2B PR agency for you? Watch one of Simpatico PR’s AI...

B2B PR Agency Video: Using an AI to discuss content creation

patrickbarrett76

Apr 9
1 min

B2B PR Agency Video: Using an AI to discuss content creation

Using #AI to explore the art of B2B PR agency content creation. In particular, writing headlines and asking whether humans still have the...

B2B PR agency advice: How to beat the machines and write better headlines for business audiences

patrickbarrett76

Dec 5, 2023
5 min

B2B PR agency advice: How to beat the machines and write better headlines for business audiences

How do you grab someone’s attention, other than creeping up behind them and shouting boo! Shouting “boo” behind someone triggers the...

Pride and prejudice in B2B PR agency success

patrickbarrett76

Sep 20, 2023
4 min

Pride and prejudice in B2B PR agency success

What does success look like in the mind of a business leader about to invest in B2B PR? It may be different to what is in the agency brief.

B2B PR agency - promoting creative advertising and technology

patrickbarrett76

Aug 24, 2023
1 min

B2B PR agency - promoting creative advertising and technology

Simpatico PR promoting creative use of DOOH by M&S, Dooh.com, Mindshare and Kinetic.

B2B PR agency advice: A word to the creative advertising wise

patrickbarrett76

Aug 2, 2023
3 min

B2B PR agency advice: A word to the creative advertising wise

It’s always nice when an observation you’ve been mulling over is affirmed by someone in a position authority. I’ve been thinking for some...

B2B PR agency advice: Supporting sales across the B2B customer journey

patrickbarrett76

Jul 28, 2023
6 min

B2B PR agency advice: Supporting sales across the B2B customer journey

“People do not buy goods and services. They buy relations, stories and magic,” says Seth Godin. This thought neatly sums up why sales...

B2B PR agency advice: Every business leader should read a little sci-fi now

patrickbarrett76

Jul 28, 2023
6 min

B2B PR agency advice: Every business leader should read a little sci-fi now

The Culture Series by Iain M. Banks Business decision-makers are accustomed to pressure. Recent events are however, creating acute and...

patrickbarrett76

Jul 28, 2023
3 min

B2B PR agency advice – five things business leaders need to do to create buzz, kudos and brand envy

Is it really possible to generate a “buzz” about a company? Buzz in the sense of word of mouth or social excitement, kudos, envy and...

Don’t let uncertainty freeze your B2B PR Agency investment

patrickbarrett76

Jul 28, 2023
3 min

Don’t let uncertainty freeze your B2B PR Agency investment

“Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear.” So go the thoughts of Paul, the...

ChatGPT: How will AI influence the future of your B2B PR agency?

patrickbarrett76

Jul 28, 2023
4 min

ChatGPT: How will AI influence the future of your B2B PR agency?

Will there always be a role for humans in a profession such as PR – will B2B PR agency teams be replaced by chatbots translating briefs...

The B2B PR Agency
for the the age of change

B2B THOUGHT LEADERSHIP

CORPORATE
STRATEGY

B2B MEDIA
RELATIONS

B2B CONTENT MARKETING

Why us?
Why now?

BLOG

The B2B PR Agency for the the age of change

B2B THOUGHT LEADERSHIP

CORPORATE STRATEGY

B2B MEDIA RELATIONS

B2B CONTENT MARKETING

Why us? Why now?

BLOG

The B2B PR Agency
for the the age of change

CORPORATE
STRATEGY

B2B MEDIA
RELATIONS

Why us?
Why now?