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Why us?
Why now?
We believe in growth.
We are a B2B PR agency for innovative companies who wish to tell their story well in the age of change.
Our journalistic Book of Ideas© approach is designed to power your marketing communications, to help you enhance your reputation, evolve your culture and to support sales.
We'll amplify your story with brilliant thought-leadership and consistently great media exposure.
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patrickbarrett76
Oct 2, 20245 min read
B2B PR agency insights – the FMCG brand innovation deficit
Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...
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patrickbarrett76
Sep 13, 20246 min read
B2B PR agency insights - how we kept ahead of the retail media thought leadership race
Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...
40
patrickbarrett76
Jul 24, 20245 min read
B2B PR Agency Thought Leadership – the AI race to create search 2.0
Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...
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patrickbarrett76
Jul 24, 20244 min read
B2B PR Agency Thought Leadership: What Happens if Influencers Clone Themselves?
Simpatico PR’s B2B PR agency thought leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in...
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patrickbarrett76
Jul 17, 20242 min read
B2B PR Agency thought leadership: Simpatico PR client results in H1 2024
One of Simpatico PR’s AI avatars talks about our B2B PR agency thought leadership work over the first five months of 2024. Homing in on...
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patrickbarrett76
Apr 9, 20241 min read
B2B PR Agency Video: Why we put thought-leadership at the heart of PR
Why Simpatico PR puts thought-leadership at the heart of B2B PR Are we the right B2B PR agency for you? Watch one of Simpatico PR’s AI...
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patrickbarrett76
Apr 9, 20241 min read
B2B PR Agency Video: Using an AI to discuss content creation
Using #AI to explore the art of B2B PR agency content creation. In particular, writing headlines and asking whether humans still have the...
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patrickbarrett76
Dec 5, 20235 min read
B2B PR agency advice: How to beat the machines and write better headlines for business audiences
How do you grab someone’s attention, other than creeping up behind them and shouting boo! Shouting “boo” behind someone triggers the...
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patrickbarrett76
Sep 20, 20234 min read
Pride and prejudice in B2B PR agency success
What does success look like in the mind of a business leader about to invest in B2B PR? It may be different to what is in the agency brief.
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patrickbarrett76
Aug 24, 20231 min read
B2B PR agency - promoting creative advertising and technology
Simpatico PR promoting creative use of DOOH by M&S, Dooh.com, Mindshare and Kinetic.
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patrickbarrett76
Aug 2, 20233 min read
B2B PR agency advice: A word to the creative advertising wise
It’s always nice when an observation you’ve been mulling over is affirmed by someone in a position authority. I’ve been thinking for some...
20
patrickbarrett76
Jul 28, 20236 min read
B2B PR agency advice: Supporting sales across the B2B customer journey
“People do not buy goods and services. They buy relations, stories and magic,” says Seth Godin. This thought neatly sums up why sales...
20
patrickbarrett76
Jul 28, 20236 min read
B2B PR agency advice: Every business leader should read a little sci-fi now
The Culture Series by Iain M. Banks Business decision-makers are accustomed to pressure. Recent events are however, creating acute and...
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patrickbarrett76
Jul 28, 20233 min read
B2B PR agency advice – five things business leaders need to do to create buzz, kudos and brand envy
Is it really possible to generate a “buzz” about a company? Buzz in the sense of word of mouth or social excitement, kudos, envy and...
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patrickbarrett76
Jul 28, 20233 min read
Don’t let uncertainty freeze your B2B PR Agency investment
“Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear.” So go the thoughts of Paul, the...
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patrickbarrett76
Jul 28, 20234 min read
ChatGPT: How will AI influence the future of your B2B PR agency?
Will there always be a role for humans in a profession such as PR – will B2B PR agency teams be replaced by chatbots translating briefs...
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