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B2B PR agency insight- when did you last get a lead from AI? Have you acquired a lead from an LLM yet? If you have, the chances are external information held on third-party websites or channels about your company had something to do with it. In other words, content achieved by PR. If you haven’t you might want to read this: Matthew Prince, CEO of cyber security giant Cloudflare  recently said in an interview with Amol Rajan on his Radical podcast , AI represents a platform ch

B2B PR Agency analysis - retail media - instore is the next big opportunity. With Retail Media growing exponentially, it’s no surprise there have been a glut of conferences debating it this year, but SMG’s Retail Media Summit  is the original and still the biggest and best forum to hear what’s really happening in the space and why. So, if you missed it here below are some of the hot take outs and points of view from the day. But was there a strategic thrust to the affair – a

What’s really going on at TikTok Shop - tales from the social commerce front line Social commerce  is only really a couple of years old but  retailX   Autumn Retail Festival  it was one of the dominant themes with an exceptional range of brands on-stage sharing their experience of using it as a business growth platform. Here are some key insights from the day: Discovery commerce In a tour de force presentation Jack Timpany UK Ecommerce Activation Director at L’OREAL argued th

B2B PR and the sales funnel. (No humans were involved in the creation of this picture.) B2B PR  is all about image - right? It’s...

Which delivers better ROI – LinkedIn or exposure in earned media? Have you noticed a new class of B2B brand ambassadors whose sole job...

Every B2B marketer and CEO should know what thought leadership content is and yet the evidence suggests many do not. Here’s a basic,...

From data collaboration to retail media and implementing AI strategies – here’s our B2B PR agency perspective on how fmcg brands are...

Are we right for you? Sometimes it's worth getting a second opinion, so we asked ChatGPT to translate our credentials and this is how it...

We believe, businesses with teams that are prepared to challenge orthodoxies in their industries, will always perform more strongly if...

With thousands of retail tech companies vying for attention - big B2B marketing and PR ideas are needed. Estimating the exact number of...

AI can't distinguish truth from from falsehoods - so it has a propensity to bullshit - image by Eric Krull - Uplash Are you starting to...

Can a B2B PR agency hep your business sell more effectively? Can B2B PR enhance your sales growth? It’s the number one question most...