The importance of PR in Agency Marketing in 2026

I

f you are an agency, can B2B PR be the difference between pitching and being chosen? Can PR genuinely make a difference to business growth, enhance the value of your business, support staff retention and make you the agency people want to work for most?

Having worked with agencies from many different areas of marketing and the tech innovation space over the last 20 years, we know for certain that done well, it can.

But what do you need to know about PR if you are an agency leader, a marketer or in business development to make that investment in a B2B PR agency work?

Simpatico PR Founder, Patrick Barrett will be discussing that live with Spencer Gallagher from bluhalo on 11th February, 11am 📅

We’ll be covering:

• Why AI is a game changer for PR and business marketing

• The difference between awareness and authority

• From challenger to heritage agency – how to play different scenarios

• The ideal PR activity mix and how to extract and use knowledge well

• How investing in external PR support stacks-up

To register click here.

Look forward to seeing you there! 😊