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Our B2B PR agency story

About

Since 2010 Simpatico PR has worked with some of the biggest names in technology, marketing, media, design and branding. 

We offer decades of experience in business PR, journalism and content creation working with global enterprises as well as well as with smaller businesses and entrepreneurs.

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Why us? Why now?

We were born of a simple question – how should a B2B PR agency add value to business brands in the context of so much change in business, society and the environment? Our answer is the Book of Ideas© which solves the key B2B PR challenge – how to deliver a sustained, high-quality thought leadership programme.

B2B Thought-leadership

Our B2B PR agency approach captures lots of ideas early on in our client relationships through journalistic interrogation. From those briefings we create a stack of ready-to-go articles synopsis (or bigger PR and marketing project).

The benefits of the Book of Ideas© include:

  • It creates the foundations for large-scale, multi-market communications programmes.

  • The output can be channeled into media relations, owned channels, social and b2b marketing.

  • It helps facilitate a better press-office function by mapping expertise across a company and the issues and opinions you want to project. In other words, it makes news-jacking faster and better.

  • It creates a better media hit-rate because we shape content to engage journalists.

  • It is a tried and test formula that puts you and us in control.

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