I f you are an agency, can B2B PR be the difference between pitching and being chosen? Can PR genuinely make a difference to business growth, enhance the value of your business, support staff retention and make you the agency people want to work for most? Having worked with agencies from many different areas of marketing and the tech innovation space over the last 20 years, we know for certain that done well, it can. But what do you need to know about PR if you are an agency leader, a...

B2B PR agency insight- when did you last get a lead from AI? Have you acquired a lead from an LLM yet? If you have, the chances are external information held on third-party websites or channels about your company had something to do with it. In other words, content achieved by PR. If you haven’t you might want to read this: Matthew Prince, CEO of cyber security giant Cloudflare  recently said in an interview with Amol Rajan on his Radical podcast , AI represents a platform change akin to the...

B2B PR Agency analysis - retail media - instore is the next big opportunity. With Retail Media growing exponentially, it’s no surprise there have been a glut of conferences debating it this year, but SMG’s Retail Media Summit  is the original and still the biggest and best forum to hear what’s really happening in the space and why. So, if you missed it here below are some of the hot take outs and points of view from the day. But was there a strategic thrust to the affair – a primary theme...