A guide to achieving AI authority and visibility for B2B marketing leaders covering AIO, and GEO across earned and owned media. What are Answer Engines saying about your business? How can you influence what LLMs tell prospects about your company? AIO and PR What is GEO and what roles do AI optimised PR and technical AIO play in business marketing? The B2B Marketer’s Fast Guide to Winning AI Authority in 2026 from Simpatico PR provides the answers and sets out the tactics you can easily...

If agencies are the fantastic beasts of the business world, what do they need to know about the changing nature of PR and how use it to market their superpowers? With AI changing how we buy everything from socks to B2B services, I addressed the challenges of agency PR with Spencer Gallagher of Bluhalo.com our webinar: The increasing importance of PR in Agency Marketing in 2026. Below is a summary of the answers to those eight questions. You can listen to the full webinar recording here. Q1....

I f you are an agency, can B2B PR be the difference between pitching and being chosen? Can PR genuinely make a difference to business growth, enhance the value of your business, support staff retention and make you the agency people want to work for most? Having worked with agencies from many different areas of marketing and the tech innovation space over the last 20 years, we know for certain that done well, it can. But what do you need to know about PR if you are an agency leader, a...