Love this – https://drive.google.com/file/d/11Q8YQ5xljP6q1ZmXNxzGOCXsM2yfqHVJ/view when so many people have decamped for summer holidays to the country – why not bring a taste of the country to city centres in the form of giant 3D cows.
Our B2B PR agency team pitched this great mix of creative thinking, creative technology, media and OOH collaboration from Kinetic, Mindshare UK, Dooh.com and M&S which delivered this execution - 'Chilled Cows, Chilled Milk' as reported by @Campaignmag https://www.campaignlive.co.uk/article/m-s-food-brings-happy-chilled-cows-life-3d-ooh-billboard/1834930
Expect to see much more 3D creative on digital out-of-home as it becomes more accessible.
What’s really interesting about this 3D creative as well, is it’s not CGI – those are real cows filmed on a farm in Sussex.
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